Shay Park's Portfolio

Birthright

Re-design of a subway advertisement 

Context

A school project involved redesigning an existing printed advertisement. The aim was to preserve the original intent while enhancing the overall effectiveness of the advertisement. 

To enhance the advertisement, I replaced and edited the image so it resonated the message of the advertisement. Then I formed hierarchy in typography to make a strong call-to-action.

shay-park-birthright-original

Final Design

shay-portfolio-birthright-preview
shay-portfolio-birthright-mockup