Shay Park's Portfolio

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Birthright

Re-design of a subway advertisement 

Context

A school project involved redesigning an existing printed advertisement. The aim was to preserve the original intent while enhancing the overall effectiveness of the advertisement. 

To enhance the advertisement, I replaced and edited the image so it resonated the message of the advertisement. Then I formed hierarchy in typography to make a strong call-to-action.

shay-park-birthright-original

Final Design

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